FOUNDER

Paulo Feferbaum is a dynamic sales and business development expert with a successful history of driving growth for prestigious tech brands globally. He recently led sales strategies and premium retail partnerships for the fastest-growing beauty tech company across Western Europe, Switzerland, and Latin America. With seven years of consulting experience, Paulo has delivered impactful results for clients like FOREO, Nike, Red Bull, and L’Oreal. His entrepreneurial spirit has launched multiple successful start-ups. Paulo holds an MBA from IESE Business School and is fluent in Catalan, Spanish, English, and Portuguese.

FOUNDER

Curro Génova del Amo is a seasoned professional with over 20 years of experience in the sports tech industry, notably with Polar Electro OY. Holding a Master’s degree in Accounting from EADA Business School, he has excelled in accounting, credit control, and customer management. Currently, as the Credit Controller & Accounting Manager at Polar Electro Oy, he oversees accounting for the Spanish subsidiary and manages customer risk. Curro’s expertise makes him invaluable for companies entering the sports tech market in Spain. He speaks Catalan, Spanish, and English.